POSITION SUMMARY: This role supports the companys marketing programs relating to corporate communications and product marketing across all business segments.
The primary function of the role is to inform and educate the companys customers, prospects, business partners, members and trade press.
The role also speaks to the broader audience of the supply chain community through the companys thought leadership identity.
The goal for the Product Marketing Manager is to support the achievement of company sales and revenue objectives while creating information and educational value to each of the companys audiences through related marketing activities.
RESPONSIBILITIES: This role is designed to contribute heavily to managing the companys product marketing initiatives including projects for corporate literature, product collateral, sales toolkit, solution level messaging, and lead generation.
This role is highly integrated with product management, sales, alliances, marketing creative, corporate communications, business development, and internal and external industry experts to create effective and timely communications that support the companys product strategies.
Responsible for development and execution of marketing initiatives relating to the launch of new products and the maintenance of existing products.
This includes demand building communications, product literature production, coordination of sales events/activities, and assistance on product training programs and materials, and other marketing efforts.
Participates in product development R&D through customer research, surveys and tracking of product sales trends.
Updates and maintains product content on company, alliance and public Web sites.
Contributes to the companys development of product-orientated customer events and training tools including on-line-education, webinars, trade shows, video, PowerPoint presentations etc.Works with Corporate Communications to implement companys strategy across a variety of media including: print, electronic, Web, multimedia and event signage/messaging.
Work with company Industry and Education Services Department to align product marketing opportunities with the companys educational mission and objectives.
Sets up effective tracking and measurement systems to link marketing projects and activities to business results.
Tracks expenditures and expenses related to assigned projects and participating in the department budgeting process.
Contributes to a total team effort both within department and across departments by accomplishing project assignments and tasks as needed.
Adheres to the companys Quality Program by applying quality principles, documenting processes and reviewing errors for corrective actions.
SKILLS/KNOWLEDGE: Bachelor’s degree in Business, Marketing, Communications or related field.
Marketing experience in a technology environment required.
Three to Five years work experience in B2B Marketing.
Knowledge of motor carrier transportation and supply chain industry highly preferredExperience with Web applications, social media, content management and HTML a plus.
Excellent business writing skills and the ability to apply analytical research to marketing projects.
Enthusiastic team player able to work collaboratively with other areas of the company; executive, business development, sales and technology.
Ability to work collaboratively and creatively with copy writers, designers, graphics artists, Web designers, printers, video production, photographers and others to deliver leading marketing campaigns.
Strong project management skills, an eye for details and the ability to be flexible and excel in a role with multiple projects, multiple decision makers and shifting priorities.
Ability to succeed under deadline pressure and be available to work extra hours if needed on projects and assignments.
Please visit our company website @ www.smc3.com for additional company and position information.
Product Marketing Manager Job in Peachtree City 30269, Georgia US