Dunkin Brands, Inc. is a premier quick service restaurant franchisor with a leading position in the coffee, bakery and ice cream segments of the QSR category.
With more than 15,000 points of distribution in 44 countries, and approximately 150 years of combined history, our brands are two of the most loved around the world.
Dunkin Donuts the largest coffee and baked goods restaurant in the world, with loyal customers in 30 countries.
Baskin-Robbins the world’s largest hard serve ice cream franchise.
For more information, please visit www.dunkinbrands.com. We are currently seeking an Integrated Marketing Manager to join the Dunkin’ Donuts/Dunkin’ Brands team! Develop and execute regional integrated marketing services programs that align Dunkin Donuts brand priorities and standards to customized field marketing creative, retail marketing, online and media initiatives.
Provide consumer insights to create strategically aligned sales growth.
Responsible for the development and implementation of all integrated marketing programs that support regional initiatives.
Recommend marketing support against creative and media budgets.
Key contact and liaison with field marketing partners to develop regional marketing initiatives that support Brand priorities.
Counsel field marketing on developing marketing briefs for Hill Holliday, Studiocom, Ryan Partnership and RF Binder for regional marketing requests.
Manage customized regional opportunities with individual markets.
Manage online field initiatives.
Cross functional brand liaison with advertising/interactive team to provide creative and media integration of online programs.
Manage program budgets, agency creative development and production costs.
Reports to Advertising Director Leads and oversees the agencies on specific regional initiatives Works with: Advertising Team seamless integration of all creative communicationRetail Marketing coordination of brand and local in-store messagesInteractive Marketing online initiativesBrand Marketing Team alignment of brand marketing strategyField Marketing develop programs, provide counsel, assure excellent creative execution of programsOutside Agencies Hill Holiday, Studiocom, Ryan Partnership, RF Binder, local vendorsCBIG [Consumer Insights Group] to identify and leverage relevant consumer insight Internal communications to assure appropriate and effective field and marketing communication At leas
5. 10 years marketing/advertising experience Field Marketing experience Demonstrated track record of executing business-driven growth programs.
Must have examples.
Education: Bachelors; Masters Degree preferred (or equivalent work experience) To be considered for this position, please apply by clicking the link below.
You can also view all jobs on our career site at https://careers.dunkinbrands.com .
Dunkin Brands, Inc. is an Equal Opportunity/Affirmative Action Employer, and considers all applicants without regard to race, color, religion, creed, national origin, citizenship status, gender, disability, genetic information, sexual orientation or veteran status.
To apply for the above position, please click on the following link : https://careers.
dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&p_svid=10027&p_spid=10026
Integrated Marketing Manager Job in Canton, Massachusetts US